The European Union is a vital component of the global business system. It has been one of the most important trade and investment partners of the United States. Indeed, European markets present many valuable opportunities as well as challenges for US firms trading with Europe or investing in it. This course examines Europe’s economic and business environment and the implications of that environment for US companies doing business with European countries. Course topics include the historical background of the European Union, European Cultures, European economies, trade and investment relations, regulations, the euro, and entry into European markets.
Department: Business Administration
Semesters: Fall, Spring