Effective Fall 2017, for Syracuse Whitman School majors, this course can count as a Business Elective only. Understanding consumer needs and wants is at the heart of the marketing concept. This course explores psychological and sociological theories in an attempt to understand our buying urges. Consumer buying decision processes are explored using Grand and basic models. Contemporary European, American and other marketing consumer campaigns are examined. Students analyze problems in groups and debate on modern product or service launches.
Prereq: MAR 255 or 301 (or equivalent introductory marketing course)
Semesters: Fall, Spring