Investigates with real cases the differences in the application of the elements of the marketing mix (product, place, promotion, pricing, services) among Spanish and U.S. business systems. These differences will be studied and identified, an explanation of how the marketing systems operate will be developed, and the underlying cultural, economic, and ethical issues that foster the differences will be discussed. Guest speakers and recommended site visits will allow students to investigate and interact with the Spanish system and its managers. The students will also have the opportunity to participate in class debates and practice the art of public presentations of their assignments during semester classes.
Pre-req: MAR 255, MAR 301 or equivalent introduction to marketing course, and junior standing
Semesters: Fall, Spring