MAR490 Independent Study/Guided Research in Marketing Management (Fall, Spring)

Independent Study during Module C allows students to conduct in-depth guided research on a subject related to Hong Kong, China, or Asia. Students should have background in the subject area based on prior study and often focus on specific interests developed during Modules A and/or B. During this five-week period, students are supervised by a faculty member in Hong Kong who teaches in a discipline related to the research subject. Faculty guide the research process, assign readings, provide resources and grade the final paper. Students are able to take advantage of excellent on-site resources to conduct both library and primary research (through interviews, surveys, etc.). Students should attend all lectures and meetings in order to complete the research and paper.

Department: Marketing

Location: Hong Kong

Semesters: Fall, Spring

Credits: 3