SPM300.2 Global Sport Marketing: Case Study Approach (Spring)

This class will introduce you to international sport marketing theories, allowing you to examine how sport as a business has grown to such an extent that companies actively seek to use sport as a marketing tool for their products and services across the globe. Examine the use of marketing through the eyes of different sports, consider the key differences between activating a sport-related campaign and any other campaign. Case studies will be used to allow you to expand your knowledge of sport marketing campaigns across the world and understand how culture and social interest in sport plays a big part in a successful campaign.

Department: Sport Management

Location: London

Semester: Spring

Credits: 3