MAR400.1 : International Marketing
Description:
Examines the relationship between the international environment and the international marketing activities of firms, with particular emphasis on trade between the United States and the Asia Pacific region. The course combines marketing, ethnographic, and international business studies with direct observation, talks by Hong Kong businessmen, and on-site visits to introduce students to the entrepreneurship that operates in Hong Kong.
Prereq: MAR 255 or permission of instructor.
Available Locations:
Hong, Kong
Semester(s) Offered:
Offered: Spring, Fall
Credits:
3
Department:
Marketing Management
