ADV206 : Introduction to Advertising
Description:
An introductory course in all phases of advertising and its role in contemporary society. Organization of advertising industry. Place in total marketing. Retail advertising. National advertising. Creative, economic, social, legal aspects. Advertising-marketing cases. For majors and non-majors. Visits to agencies and guest lecturers from agencies and related enterprises.
Available Locations:
England
Semester(s) Offered:
Offered: Spring, Fall
Credits:
3
Department:
Advertising
