Our contemporary information environment is fully mediatized, which means that most of what we know as well as how we work, participate in civic and political life, shop, find entertainment, fall in love, maintain our friend and family ties, and learn are done through digital media. The consequence of this is a deep wealth of behavioral data—likes, clicks, shares, comments, views—that marketers, tech giants, businesses, the entertainment industry, the medical industry, politicians, and government now actively use to segment, target for persuasive messaging, and predict future behavior of the public. This course introduces students to the variety of techniques of data gathering and segmentation, and the social, economic, political, and cultural implications of the increasingly data-driven society we live in. This course aims to help students think critically and ethically about the role of data in everyday life.
In this course, you will critically examine how individuals, groups, and society create and are created by digital data and algorithms. You’ll explore social, political, legal, and professional issues across varying contexts including social media and the Internet of Things.
Department: Information Studies