As technology changes, so too do organizations and the ways they communicate. The goal of this class is to provide a broad overview of “social media”—what it is, how its use has changed organizations, and ways to strategically, effectively communicate through different social media platforms within and beyond the organization to achieve organizational goals.
This course is intended for any undergraduate interested in social media and its use by and in organizations.
By the end of the semester, you will be able to:
- Analyze, interpret, and demonstrate an understanding of the affordances and limitations of social media for communicating.
- Recognize the larger social, personal, and cultural impact of social media on society.
- Explain the complex, changing organizational structures and challenges that workers must negotiate when working with social media.
- Analyze the social media strategies of contemporary organizations, such as non-profits, start-ups, local businesses, small businesses, or multi-national corporations.
- Analyze and demonstrate strategic communication messaging through social media.
Department: Information Studies
Semesters: Fall, Spring