Syracuse student Emma Wachtel, who minors in food studies and writing, was a smashing success as the social media marketing intern for Pino’s Sandwiches this Spring semester.
The video above, which she created for his socials, went viral, garnering 448 new followers; 87k views (93% new viewers, 99% non-followers); 7,006 likes; and 158 comments.
Overall, Emma helped Pino grow his followers by 5.9%.
Emma said this about her experience:
It truly completed my time in Florence. I was immediately embraced by Pino and his entire family, and they treated me as one of their own. I got to see all the action that goes on in this iconic shop and create personal connections. In my opinion, this was the best way to immerse myself in Italian culture and live like a local. I will cherish this experience and the relationships I have formed for the rest of my life. Thank you Pino, Martina, and the rest of the family for making me feel at home.