
David Higdon’s career has taken him from the courts of professional tennis to the fairways of golf, and now to the cutting edge of competitive gaming. Today, he is serving as pro bono Chief Communications Officer for USA Esports, a new national body pursuing United States Olympic & Paralympic Committee accreditation. This year, USA Esports will field 16 teams representing the country at the inaugural Esports Nations Cup in November. Alongside that work, Higdon is deepening his commitment to the family business — the Higdon Running brand built around his father Hal, who turns 95 this year. The family is expanding their digital offerings, refreshing their brand, and enhancing the widely used “Run with Hal” training app at HalHigdon.com.
But before the boardrooms of Monte Carlo, the press boxes of major sporting events, and the front offices of the NFL, there was Florence. In the interview below, Higdon reflects on how his time with Syracuse Abroad in Firenze first ignited a lifelong passion for global exploration — and set the course for everything that followed.

You’ve had some wild travel experiences, as you told The New York Times in 2009. Did your time in Florence fit into that?
I blame my global wanderlust on my incredible experience in Firenze with Syracuse Abroad. While I traveled as a youngster across the U.S., visiting all 50 states eventually, SU was my first immersion experience in Europe. The program opened my eyes to global opportunities, and I’ve since explored both personal and professional experiences around the world.

What was your home school and what did you study while you were here at Syracuse Florence?
I matriculated at Kalamazoo College, an OG in academic foreign study, but they didn’t have an Italian track. Some K students and I convinced a French professor to teach us Italian (my mother’s parents were Italian), and we researched collegiate abroad programs and landed on Syracuse University due to its reputation and curriculum. Of course, I studied Art History in Florence.
What was your host family experience like?
Signora Tedesco didn’t exactly fit the quintessential home family mode. She was, let’s just say, “frugal,” so spaghetti con burro and pane were our meal staples. But the view from our room of Sante Croce church was incredible. Plus, while we didn’t have any surplus sustenance, we also didn’t have a curfew!

Do you have any funny/interesting/touching memories of cultural shock/adjustment to living in Italy?
I decided to hitchhike on a Syracuse Abroad field trip rather than travel with the school bus, and I had no problem securing friendly rides and gabbing in Italian while in the Tuscany area. However, as night started to descend when I was in northern Italy, I found myself shivering on the side of a mountain road, wondering where I would spend the night. However, the SU bus came roaring up the hill and I was able to wave it down. A classmate in the back of the bus laughed and shouted: “Higdon told me to look for him en route! I thought he was kidding!!”
Another memory was walking to Piazza Savonarola from the Piazza Sante Croce area every morning and evening. It offered a tapestry of color, diversity, and beauty, from building architecture to food stands to the local residents. When you peel away from the touristy areas, which SU administration encourages and is reflected in its Villa Rossa home, you really immerse yourself in true Tuscan culture.

What stands out about returning to Florence and Villa Rossa in 2024?
My nephew asked me to officiate his wedding in Tuscany in 2024, so I made sure to return to Villa Rossa with my wife Sharon when we were there. She loved the old-school Italian vibe and architecture, and I appreciate how Syracuse’s home had evolved while still maintaining its heart and soul. It’s a wonderful place to serve as a base to explore the city, country, and continent.
You’ve built an impressive career as a communications strategist for sports organizations. Did your time in Florence have any influence on that?
Nearly all stops on my career path reflect my global ambitions triggered by Syracuse Abroad. Tennis, golf, esports, and NFL are all international businesses in which I’ve worked.
Needless to say, I’m a huge advocate for foreign study broadly and Syracuse Abroad specifically. My children Jake and Sophie both studied overseas (South Africa and Denmark), and they also lived in Europe part of one year when I was based out of Monte Carlo working in tennis. I regularly encourage all students, young and old, to consider studying and/or working overseas — and it’s never too late to do so!




















































