Este curso se enfoca en el estudio del marketing en un mercado globalizado. Brinda el marco analitico necesario para la comprensiĆ³n de diferentes ambientes culturales, identificando potenciales mercados de destino y canales de distribuciĆ³n, asi como el desarrollo de estrategias de marketing globales. This course focuses on the study of marketing in a global market place. It provides the analytical framework that is necessary for understanding different cultural environments, identifying potential target markets and distribution channels, and developing global marketing strategies. (Note: This course is offered at Universidad Diego Portales).
Department: Marketing
Location: Santiago
Credits: 3