Taught in English at Polimoda, the fashion school of Florence. The course in Digital Fashion is designed to equip students with a comprehensive understanding of the evolution of digital fashion and its transformative impact on brand strategies and consumer behavior. Throughout the course, students will develop the ability to conduct data-driven analyses for strategic digital planning, utilizing industry-standard tools such as Google Trends, SocialBlade, and the META Ads Library. Through practical application of digital marketing framework, including funnel strategies, SEO, and platform-specific media planning, students will gain the expertise to map digital campaigns across different stages of the customer journey, effectively evaluating their performance and strategic alignment.
Additionally, the course delves into the disruptive influence of the decentralized economy on fashion, covering crucial concepts like blockchain, NFTs, DAOs, and smart contracts. Students will explore how token-based engagement and decentralized platforms are reshaping the dynamics between brands and consumers, opening new pathways for loyalty and community-driven fashion experiences. Strategic social media management also forms a core part of the learning experience, empowering students to craft campaigns that reflect business objectives and brand identity while measuring their success through KPIs and performance metrics.
Department: Management
Location: Florence
Semesters: Fall, Spring
Credits: 3