Analysis of variance, correlation analysis, linear regressions, decisions under uncertainty, time series analysis, quantitative and statistical techniques for forecasting and decision sciences. Prereq: introductory statistics course. (ECO 2062)
MAT180.2: Applied Statistics
MAT180.1: Statistics I
Students in this course will work to apply and interpret the results of a variety of statistical techniques from both descriptive and inferential statistics; to understand the fundamental concepts in statistics including sampling, experimentation, variability, probability, distribution, association, causation, estimation and confidence. SU students can petition to substitute this course for MAT 221. (ECO 2061)
MAR480.1: E-Business and Internet Marketing
This course explores managing brand communication by using the specific advantages of the web. Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, and viral marketing. Not open to SU Whitman students. (BA 4214)
MAR380.4: Marketing Management
It is vital to acknowledge the new elements of today’s market place and adopt the marketing management strategies to this challenging environment for the success of the institutions. Therefore, this course aims not only at providing deep insight related to the marketing concepts but also at helping students to develop solution building skills through the analysis of case studies. Topics studied include: market research; consumer behavior; product and brand, distribution, and pricing strategies; new product planning and development; and global marketing. Not open to SU Whitman students. (BA 3560)
MAR380.3 Cross Cultural Studies in Consumer Behavior
Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, subculture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Not open to SU Whitman students. (IB 4612)
MAR380.2: Global Marketing
The course will cover the basic marketing concepts such as segmentation, targeting, positioning, and competitive advantage, always concentrating on the changing global marketing environment. Among the main topics to be covered are the global marketing environment, global information systems, global market entry strategies, and the marketing mix elements emphasizing how they have to be managed in an international context. Concepts will be reinforced through case studies and in class discussions. SU STUDENTS NOTE: students cannot take this course and MAR 456. (BA 4848)
MAR380.1 Consumer Behavior
Introduces students to the dynamics of consumer behavior in order to understand how individuals make decisions to spend their valuable resources on consumption related products. A range of concepts from various disciplines and the behavioral sciences that are currently in use or can be used to understand, respond to and/or change buyer behavior, with an emphasis on marketing strategy. SU students may not earn credit for both this course and MAR 357. (BA 4664)
MAE580.2: Introduction to Computational Fluid Dynamics
This course aims to equip students with the fundamental concepts of Computational Fluid Dynamics. ANSYS Fluent will be used to explain the basic processes of mesh generation, modeling, iteration and data analysis . Empasis will be given to problems with a known analytical solutions so that students gain an awareness for errors and error sources in CFD. At the end of the course, students will gain an ability to make CFD analyses and interpret the results. (MCH 4213)
MAE580.1: Introduction to Finite Element Methods
This course equips students with theoretical finite element methods background as well as practical experience. Matrix algebra, truss and beam element formulations, 1D, 2D and 3D element formulations and their analysis procedures will be shown within the theoretical content of that course. Hypermesh, Radioss Linear and Nastran software packages will be introduced. (MCH4205)
MAE380.1: Mechanical Vibrations
This course is designed as an introduction/intermediate level course on engineering vibrations and its industrial applications. Topics covered include: free and forced vibrations of single-degree-of-freedom systems, vibrations of multi-degree-of-freedom systems, modeling structural damping, energy methods for vibration analysis, modal analysis, vibrations of continuous structures, vibration analysis with finite element methods, industrial vibration isolation, and active vibration control. (MCH 4208)