MAR380.2 Marketing II

MAR380.2 Marketing II

En este curso se analizan los fundamentos de la investigación de mercados—el diseño de la investigación, la recolección y análisis de datos. Mediante una combinación de teoría y práctica, los estudiantes comprenderán el papel que tiene la investigación de mercados en la toma de decisiones a nivel gerencial. This course focuses on the fundamentals of market research, such as research design, data collection, and statistical analysis. Through a combination of theory and practice, students will understand the role of market research in managerial decision-making. (MKT350)

MAR380.1 Marketing I

Proporciona una visión teórica integral de la función del marketing y su rol en la gestión empresarial. Mediante el análisis de casos y presentaciones por parte de ejecutivos de empresas, los estudiantes conocerán las principales áreas decisionales que enfrenta el ejecutivo responsable de la gestión de marketing de una empresa y el efecto que tienen las nuevas tecnologías de la información sobre los procesos de marketing. This course takes an integral theoretical view of the marketing function as it relates to business management. Through case analysis, and guest speakers, students will gain an understanding of the major decisions faced by marketing executives and the effects of new information technologies on the marketing process.  (MKT300)

MAR280.1 Principles of Marketing (IFM 2404 Principios de Marketing)

Presenta conceptos y métodos básicos empleados en el desarrollo y evaluación del plan de marketing. Los alumnos aprenderán el rol de marketing en un mercado crecientemente competitivo, la investigación de mercado, la conducta del consumidor, el planeamiento estratégico, la proyección, la segmentación de mercados, el posicionamiento, el diseño de producto, la fijación de precios y la distribución. Provides basic concepts and methods used in the development and evaluation of a marketing plan. Students will learn about the role of marketing in an increasingly competitive market, market research, consumer behavior, strategic planning, forecasting, market segmentation, positioning, targeting, product design, pricing, and distribution. (Note: This course offered at Universidad Diego Portales. Not open to SU Management Majors).

MAE380.1 Fluid Mechanics

Taught in Spanish at the Pontificia Universidad Católica and may not be offered every semester.

This course will provide students with the necessary tools to recognize and identify situations where engineering design requires the use of fluid mechanics, to elaborate simple quantitative models of fluid behavior with different perspectives: global, differential and experimental. In addition, students will be able to use the basic methods and techniques to analyze and quantify fluid behavior and to know the hypothesis associated and scopes and limitations of the different perspectives. Syracuse Students: While this course is equivalent to MAE 341 on the main campus, it carries only 3 credits. Discuss with your ECS Study Abroad Advisor how to make up the 1-credit deficiency. (ICH 1104)

Prereqs: Thermodynamics, Calculus 3 and Differential Equations

LAS380.26 Geography of Chile

Taught in Spanish at the Pontificia Universidad Católica and may not be offered every semester. To understand the natural and cultural elements structuring the Chilean territory. This course provides the foundations for the analysis of the physical, social, and economic factors that explain the different ways of occupation and utilization of the Chilean space by man. Topics of study include: Chile in the world, geology and topography of Chile, climates in Chile, hydrographic basins, biogeography, population, urban and rural worlds, regionalization, economic activities and natural resources, and main landscapes of Chile. (UC code: GEO 1006)

LAS380.25 Latin American 20th Century Seminar (Seminario de Latinoamérica siglo XX)

The course covers the most important developments of the 20th century in Latin America from historic, geographic, and political perspectives. Topics include: cultural synthesis, political systems and political participation, integration and modernization, social change economic development, demographic dynamics and territorial challenges, such as migration and urbanization. El curso cubre los desarrollos mas importantes del siglo XX en Latinoamérica desde las perspectivas de la historia, la geografía y la política. Los temas incluyen: la síntesis cultural, los sistemas políticos y la participación política, la integración y modernización, el cambio social, el desarrollo económico, la dinámica demográfica y los problemas territoriales, como la migración y la urbanización. Class taught at Pontificia Universidad Católica and may not be available every semester.

LAS480.47 Chilean and Iberoamerican Essays (Ensayos chilenos e iberoamericanos)

The course examines the main subjects and cultural models proposed by Jose Martí (1853-1895), Pedro Henríquez Ureña (1884-1946), Alfonso Reyes (1889-1959), Octavio Paz (1914-1998), and Luis Oyarzún (1920-1972) that created a cultural tradition in Hispanic America capable of giving a singular identity to the continent. El curso examina los temas principales y modelos culturales propuestos por José Martí (1853-1895), Pedro Henríquez Ureña (1889-1959/, Octavio Paz (1914-19980, y Luis Olarzún (1920-1972), temas y modelos que crearon una tradición cultural en Hispanoamérica capaz de otorgarle un identidad singular al continente. Class taught at Pontificia Universidad Católica and may not be available every semester.

LAS424 Dictatorships, Human Rights and Historical Memory in Chile and the Southern Cone

This course is taught in Spanish, with optional tutorials offered in English for students who need extra language support. Students who attend English tutorials or complete assignments in English are not eligible for SPA credit.
This course focuses on the military coup of 1973 and the systematic implementation of violence and fear as an effective method of control over society and as a formula for stability during the military government of Augusto Pinochet. Within this context, marked by the pain and suffering of certain sectors of Chilean society, this course aims to study this time period and evaluate its significances and contributions to the configuration of social, political and economic aspects of Chile today, highlighting the role of U.S. foreign policy in the installation of the Pinochet government as well as the U.S. role in the issue of human rights in Chile. Includes site visits to a former public prison for political detainees and other historical memory sites and institutions in Santiago (these visits are scheduled on Fridays and Saturdays).

Cross-listed with HST/IRP/PSC/SPA 424/PAI 624. Additional work is required of graduate students who register at the 600-level.

Prereq: SPA 202 or equivalent

Counts as an IDEA course requirement for Syracuse students. 

LAS380.31 Analysis of Foreign Policy of Latin American Countries

This course analyzes the foreign policy of Latin American countries, comparing the different strategies and perspectives that each country of the region has designed to integrate itself into the globalized world. Also, the course will analyze the processes of integration, cooperation, and defense that are currently in place in Latin America. The various foreign policies will be studied in light of the particular politics, economics, and social processes that each Latin American country has experienced from 1980 until today. Meets with PSC 380.31. (ICP0342)

LAS380.30 Social Policies in Latin America

Taught in Spanish. This course studies the design, approval process, and evolution of the main social policies in Latin America, as well as the different types of Welfare State that frame them in the Latin American context. The focus of the course will be the relationship between social policies, states and economic development. In this context, the course analyzes the rise, performance, and retrenchment of several social policy systems in the societies that have embraced capitalism, since the Industrial Revolution until the early 21st Century, and how this process has affected Latin America. The course will highlight the differences and similarities between Latin American and the First World in light of the process described above. The course will devote sessions to theorizing, to historical analysis and to reviewing the current debate about the concept of the Welfare State, focusing on the Latin American and Chilean specifics.

Meets with PST 380.30.

(#ICP0134)