This course concentrates on creating an understanding of globalization, international markets, marketing across borders, global advertising and Integrated Marketing Communication strategies worldwide. SU advertising majors may count this course toward an Emphasis in Advertising curriculum. SU students may not earn credit for both this course and ADV 300 (Comparative Cultural Case Studies in Advertising) taught at the SU London Centre. (ADV 4632)
Departments: Advertising, Film and Media Arts
Location: Istanbul
Credits: 3