Not open to Syracuse management majors or to students who have taken another intro to marketing course. Exploration for non-Whitman students of the principles of marketing as a major business function and social process. Students develop a full understanding of the marketing concept and learn how marketing interrelates with other business functions. They learn how to identify the political, economic, and social factors that affect an organization’s marketing decisions; how elements of the marketing mix work together, and how to understand the various techniques of marketing. Requirement for Syracuse management studies and marketing minors.
Prereq: sophomore standing.
Semesters: Fall, Spring