Introduces students to the dynamics of consumer behavior in order to understand how individuals make decisions to spend their valuable resources on consumption related products. A range of concepts from various disciplines and the behavioral sciences that are currently in use or can be used to understand, respond to and/or change buyer behavior, with an emphasis on marketing strategy. SU students may not earn credit for both this course and MAR 357. (BA 4664)
Department: Marketing
Location: Istanbul
Credits: 3