MAR380.2: Global Marketing

The course will cover the basic marketing concepts such as segmentation, targeting, positioning, and competitive advantage, always concentrating on the changing global marketing environment. Among the main topics to be covered are the global marketing environment, global information systems, global market entry strategies, and the marketing mix elements emphasizing how they have to be managed in an international context. Concepts will be reinforced through case studies and in class discussions. SU STUDENTS NOTE: students cannot take this course and MAR 456. (BA 4848)

Department: Marketing

Location: Istanbul

Credits: 3