MAR380.4: Marketing Management

It is vital to acknowledge the new elements of today’s market place and adopt the marketing management strategies to this challenging environment for the success of the institutions. Therefore, this course aims not only at providing deep insight related to the marketing concepts but also at helping students to develop solution building skills through the analysis of case studies. Topics studied include: market research; consumer behavior; product and brand, distribution, and pricing strategies; new product planning and development; and global marketing. Not open to SU Whitman students. (BA 3560)

Department: Marketing

Location: Istanbul

Credits: 3