This course aims to provide you with an insight into the psychology of consumers. At the end of the semester, you should have an understanding of the underlying processes of how and why consumers behave as they do, as well as how advertising affects our lives. You should also become more aware of the influence attempts of advertisers and be able to interpret advertisements as to their approaches to persuasion. (PSY 4024/PSY 4063)
Department: Psychology
Location: Istanbul
Credits: 3