The European Union is a vital component of the global business system. It has been one of the most important trade and investment partners of the United States. Indeed, European markets present many valuable opportunities as well as challenges for US firms trading with Europe or investing in it.
Starting a business in Europe or managing an existing business offers a unique blend of opportunities and challenges, influenced by a diverse and dynamic economic landscape. On successful completion of this course, you’ll be equipped with the knowledge and skills necessary to successfully manage or launch and grow your ventures within the European Union (EU).
We’ll cover the essential elements of starting and managing a business in the EU’s economic landscape, business idea development, legal considerations, funding options, team building, marketing strategies, operations management, and sustainability practices. You’ll also engage in practical exercises, case studies, and business simulations to apply your learning in real-world scenarios. By the end of the course, you’ll have developed a comprehensive business plan and a compelling pitch for your European startup, ready to be presented to potential investors and stakeholders.
The course combines theoretical insights with practical applications, ensuring that you’re well-prepared to navigate the complex and rewarding journey of establishing or managing a business in Europe.
Course restriction: For Syracuse Management single majors, this course may count as a Business Elective only, not toward your major or minor.
Department: Business Administration
Location: Madrid
Semesters: Fall, Spring
Credits: 3