Italian fashion has become a global phenomenon. However, it wasn’t until the end of the Second World War that international customers began to recognize brands such as Simonetta, Schuberth, and Marucelli. Although these names may not be familiar to contemporary audiences, they played a significant role in laying the foundation for the later success of Made in Italy fashions and household names. This course will provide students with an understanding of how Made in Italy became a global phenomenon in fashion, by examining Italy’s role in 20th-century fashion and couture from the perspective of its main client, the United States. Topics will cover the significant historical events in the history of Italian fashion from handcrafted goods to high-end, couture-like tailoring and, later, to luxury ready-to-wear, to map out the transitions of the Italian fashion industry. We will delve into the intriguing history of the people who contributed to the industry through case studies, site visits, and in-class workshops, investigating the significant role played by women in this field and evaluating some inspiring examples of their accomplishments. Bellissima will explore the stories of influential individuals such as buyers, journalists, commissionaires, and retail intermediaries. This journey will help us understand how the contributions of these unsung heroes have helped Italian brands become some of the most successful in the world.
Department: Design
Location: Florence
Semester: Spring
Credits: 3