MAR301 Essentials of Marketing (Fall)

Enrollment priority to students accepted to the Florence Center: Wake Forest Business program. Marketing as a major business function and social process. Analysis of market forces and marketing opportunities. Determination of price, product, distribution, promotion and organization policies required to control and fulfill planned marketing programs.

Not open to SU Management majors who must take MAR 255 (Marketing & Society) on the main campus with the integrated core.

Prereq: Sophomore standing

Department: Marketing

Location: Florence

Semester: Fall

Credits: 3