Exploration of the principles of marketing as a major business function and social process. Students develop a full understanding of the marketing concept and learn how marketing interrelates with other business functions. You will learn how to identify the political, economic, and social factors that affect an organization’s marketing decisions; how elements of the marketing mix work together, and how to understand the various techniques of marketing.
Course restriction:Not open to students who have taken another intro to marketing course. Course may count toward MAR 301 for the Marketing and Business minors for Syracuse University. Whitman majors cannot take MAR 301 (may not count as a Business Elective nor Marketing Elective).
Prereq: Sophomore standing
Department: Marketing
Location: London
Semesters: Fall, Spring
Credits: 3