MAR380.5 Markets II

This course covers the different aspects related to the design of markets research from its formulation to the final stage of results delivery. Students will analyze the different methodological perspectives that a marketing executive could have, including questionnaire design, sampling decisions and detailed data analysis. The course is orientated to application, which is the reason why emphasis is placed on assignments and work that allow the students to apply the learned contents.

Department: Marketing

Location: Santiago

Credits: 3