Asia is home to some of the world’s oldest cultures and the youngest economies. Both are important forces to contend with when a firm is developing its marketing strategy. In this region a greater sense of community tends to pervade the consumer mind-set. Relationships also tend to play a dominant role in B2B marketing interactions. Understanding how markets within and across Asia differ, is critical for firms wishing to successfully develop and execute marketing strategies for establishing and growing their presence in countries located within the dynamic Asian marketspace. In this course students will be introduced to modern philosophies and practices associated with marketing. Through elements of theory and application the course provides students with a practical overview of the complexities associated with Asian markets. Syracuse students: You cannot earn credit for both this course and MAR 456.
MAR400.2 Marketing in Asia (Fall, Spring – MAY NOT BE OFFERED FALL 2020)
LIT490 Independent Study/Guided Research in Literary and Cultural Texts (Fall, Spring)
Independent Study during Module C allows students to conduct in-depth guided research on a subject related to Hong Kong, China, or Asia. Students should have background in the subject area based on prior study and often focus on specific interests developed during Modules A and/or B. During this five-week period, students are supervised by a faculty member in Hong Kong who teaches in a discipline related to the research subject. Faculty guide the research process, assign readings, provide resources and grade the final paper. Students are able to take advantage of excellent on-site resources to conduct both library and primary research (through interviews, surveys, etc.). Students should attend all lectures and meetings in order to complete the research and paper.
LIT382 Asian Cinema (Fall, Spring – MAY NOT BE OFFERED FALL 2020)
A study of significant Asian films within the context of how they reflect and comment on profound social, political and historical changes of post-war Asia. Emphasis will be given to examine the works of several important directors to reveal their influences on the evolving style and aesthetics of Asian cinema. Fall semester course focuses on films from the Greater China (Mainland, Taiwan and Hong Kong), India and Southeast Asia; spring semester on films from the Greater China (Mainland, Taiwan and Hong Kong), Japan and Korea. Films and film segments are dubbed in English or have English subtitles.
IRP490 Independent Study/Guided Research in International Relations (Fall, Spring)
Independent Study during Module C allows students to conduct in-depth guided research on a subject related to Hong Kong, China, or Asia. Students should have background in the subject area based on prior study and often focus on specific interests developed during Modules A and/or B. During this five-week period, students are supervised by a faculty member in Hong Kong who teaches in a discipline related to the research subject. Faculty guide the research process, assign readings, provide resources and grade the final paper. Students are able to take advantage of excellent on-site resources to conduct both library and primary research (through interviews, surveys, etc.). Students should attend all lectures and meetings in order to complete the research and paper.
IRP470 Internship/Experience Credit in International Relations (Fall, Spring)
An Experience Credit course or Internship, formally known as “Hands-on Attachment Training,” consists of a full-time placement during Module C for at least 40 hours per week for five weeks. Students are screened and matched based on their interests and background and academically guided by a member of the Hong Kong Program faculty. Students meet regularly with their faculty sponsors, who assess students’ performance based on these meetings, a company evaluation and a final paper. The Hands-on Attachment Training experience will be coached with a combination of pre-internship workshops, mock interview and, discussion to get fruitful field experience. Pre-internship workshops introduce the process of intern placement, the business culture of Hong Kong, business practices in Asia, and business decision making in Chinese enterprises. During their five-week placement, students continue to meet for discussion of internship experiences, lectures, and comparative evaluation of topics of decision making, interpersonal industrial interaction, corporate policy creation, social responsibility, and business hierarchy. Students should participate in all of the meetings and be prepared to discuss, consider, and reflect, to achieve the end goals of a richer understanding of the lasting implications and values of accomplishing an overseas internship. Internships are available for qualified students only who meet the following criteria: cumulative GPA of 3.0 or higher and relevant educational coursework and/or prior business experience in requested business sector. Module C internships cannot be taken for a Pass/Fail grade. Interested students should submit the Internship Request Form and resume as part of the application process and speak with their college advisor to find out whether there are any limitations or restrictions on how internship credit counts in their degree.
IRP444 Culture, Business and Political Economics in East Asia (Fall, Spring)
Examines the historical and contemporary forces that shape the cultural, social and economic institutions in East Asia and how each of these institutions affect one another. The contrast between the region’s ancient culture and its innovative entrepreneurship and updated technology is explored in lectures and special briefings. Experts from business, government, and universities address some of the critical questions that surround Hong Kong’s return to Chinese control. Cross-listed with HST/INB/PSC 444.
IRP300.2 The Greater China: Past, Present and Future (Signature Seminar; Spring)
This Signature Seminar is required for undergraduate Hong Kong Center students. Napoleon described China as a sleeping giant and recommended that it be left sleeping: “For when it wakes, it will shake the world.” The giant is now very much awake and the world is feeling its impact and influence in almost every sphere, from the arts to the economy with demands on world resources and relentless growth in financial resources.
The full seminar course will start from Hong Kong to Xian, Beijing on China Mainland, then Tainan and Taipei of Taiwan for two-week intensive onsite learning, then continuous learning during the Hong Kong semester including field study and lectures on family and gender, environment issues and governance, culture and heritage. Rather than attempting to provide neat explanations, we allow you to experience China first hand. We will see the key physical elements of the China’s past, such as the tomb of the first emperor in Xian, the Great Wall and the Temple of Heaven in Beijing, and the Dutch fort and Japanese influence in Taiwan as well as Taipei Palace Museum for the imperial collections moved from Beijing. We will experience how Chinese culture operates today, visiting factories, offices, markets, restaurants, shops, cultural centers and the places where ordinary people live. We will hear people give us their views, including distinguished academics, foreign correspondents and leading business people. We will practice tai chi and tea culture and will learn about the mysteries of feng shui.
From the soaring skyscrapers that stud the city skylines to the quiet corners where ancient calm can be found we will see for ourselves present day in the Greater China. We will also look into the future. We will see the massive investments that are being made in roads, we will fly from modern airports on some of the newest and smartest aircraft around. Above all, this program will allow you to make up your own mind, through personal experience, about the past, present and future of The Greater China. May also be registered as HUM 300.2.
IRP300.1 The Challenges and Opportunities of Southeast Asia (Signature Seminar; Fall)
This Signature Seminar is required for Hong Kong Center students. It will give students a chance to experience first-hand remarkable changes that are re-shaping societies and giving the Southeast Asia region a key place in world affairs. It starts from Hong Kong to Kuala Lumpur and Malacca of Malaysia, Singapore, and another Asian location for two weeks of intensive onsite learning, then continuous learning during the Hong Kong semester with field study and lectures in Hong Kong on family and gender, environmental issues and governance as well as culture and heritage. Together with other courses in humanities, business or political science which students take during the Hong Kong semester, students will gain a complete and comprehensive understanding of the region. May also be registered as HST 400.1.
IPA470 International Internship Abroad (Fall, Spring)
An International Internship, formally known as “Hands-on Attachment Training,” consists of a full-time placement during Module C for at least 40 hours per week for five weeks. Students are screened and matched based on their interests and background and academically guided by a member of the Hong Kong Program faculty. Students meet regularly with their faculty sponsors, who assess students’ performance based on these meetings, a company evaluation and a final paper. The Hands-on Attachment Training experience will be coached with a combination of pre-internship workshops, mock interview and, discussion to get fruitful field experience. Pre-internship workshops introduce the process of intern placement, the business culture of Hong Kong, business practices in Asia, and business decision making in Chinese enterprises. During their five-week placement, students continue to meet for discussion of internship experiences, lectures, and comparative evaluation of topics of decision making, interpersonal industrial interaction, corporate policy creation, social responsibility, and business hierarchy. Students should participate in all of the meetings and be prepared to discuss, consider, and reflect, to achieve the end goals of a richer understanding of the lasting implications and values of accomplishing an overseas internship. Internships are available for qualified students only who meet the following criteria: cumulative GPA of 3.0 or higher and relevant educational coursework and/or prior business experience in requested business sector. Module C internships cannot be taken for a Pass/Fail grade. Interested students should submit the Internship Request Form and resume as part of the application process and speak with their college advisor to find out whether there are any limitations or restrictions on how internship credit counts in their degree. Registration under other subject rubrics is possible.
INB444 Culture, Business and Political Economics in East Asia (Fall, Spring)
Examines the historical and contemporary forces that shape the cultural, social and economic institutions in East Asia and how each of these institutions affect one another. The contrast between the region’s ancient culture and its innovative entrepreneurship and updated technology is explored in lectures and special briefings. Experts from business, government, and universities address some of the critical questions that surround Hong Kong’s return to Chinese control. Cross-listed with HST/IRP/PSC 444.