Exploration for non-Whitman students of the principles of marketing as a major business function and social process. Students develop a full understanding of the marketing concept and learn how marketing interrelates with other business functions. You will learn how to identify the political, economic, and social factors that affect an organization’s marketing decisions; how elements of the marketing mix work together, and how to understand the various techniques of marketing. Requirement for Syracuse management studies and marketing minors.
Course restriction: Not open to students who have taken another intro to marketing course.
Course notes: For Syracuse Management School majors, counts as a Business Elective. May count toward Marketing minor.
Prereq: Sophomore standing
Semesters: Fall, Spring