Starting or managing a business in Europe offers opportunities and challenges in a diverse and dynamic economic landscape. This course will equip students with the knowledge and skills necessary to successfully launch or grow their ventures within the European Union.
This course consists of 13 weekly modules, each focusing on critical aspects of management and entrepreneurship within the European context. The course covers the essential elements of starting and managing a business in Europe, including the EU’s economic landscape, business idea development, legal considerations, funding options, team building, marketing strategies, operations management, and sustainability practices. Additionally, students will engage in practical exercises, case studies, and business simulations to apply their learning in real-world scenarios. By the end of the course, students will have developed a comprehensive business plan and a compelling pitch for their European startup, ready to be presented to potential investors and stakeholders.
Over the semester, students will delve into the intricacies of the European entrepreneurial ecosystem, exploring everything from business ideation and legal frameworks to funding, marketing, and sustainable practices. The course combines theoretical insights with practical applications, ensuring that students are well-prepared to navigate the complex yet rewarding journey of establishing or managing a business in Europe.
Through case studies and business simulations, students will apply their learning to real-world scenarios, preparing them to successfully manage or launch and grow their ventures in Europe.
Course restriction: For Syracuse Management single majors, this course may count as a Business Elective only, not toward your major or minor.