MAT280.1 Life Sciences Calculus (Calculo)

Este curso se enfoca en el estudio del marketing en un mercado globalizado. Brinda el marco analitico necesario para la comprensión de diferentes ambientes culturales, identificando potenciales mercados de destino y canales de distribución, asi como el desarrollo de estrategias de marketing globales. This course focuses on the study of marketing in a global market place. It provides the analytical framework that is necessary for understanding different cultural environments, identifying potential target markets and distribution channels, and developing global marketing strategies. (Note: This course is offered at Universidad Diego Portales).

This course covers the different aspects related to the design of markets research from its formulation to the final stage of results delivery. Students will analyze the different methodological perspectives that a marketing executive could have, including questionnaire design, sampling decisions and detailed data analysis. The course is orientated to application, which is the reason why emphasis is placed on assignments and work that allow the students to apply the learned contents.

This course introduces students to the concept of international marketing by providing analytical framework that helps students understand and do marketing on a global basis. You will learn about the scope of international marketing, the role of international marketing in value creation, and the conceptual framework and analytical techniques that are useful in international marketing. (Universidad de Chile: ENMKT48001)

Taught in Spanish at the Pontificia Universidad Catolica and may not be offered every semester. This course deepens concepts learned in introduction to marketing in relation to product policies and brand strategy. The process of how to develop new products, from identifying an opportunity to strategic communication, will be analyzed. The fundamental aspects of brand strategy from brand equity to financial evaluation will be studied. (PUC #EAA-339H)

Prereq: Introductory marketing course.

En este curso se analizan los fundamentos de la investigación de mercados—el diseño de la investigación, la recolección y análisis de datos. Mediante una combinación de teoría y práctica, los estudiantes comprenderán el papel que tiene la investigación de mercados en la toma de decisiones a nivel gerencial. This course focuses on the fundamentals of market research, such as research design, data collection, and statistical analysis. Through a combination of theory and practice, students will understand the role of market research in managerial decision-making. (MKT350)

Proporciona una visión teórica integral de la función del marketing y su rol en la gestión empresarial. Mediante el análisis de casos y presentaciones por parte de ejecutivos de empresas, los estudiantes conocerán las principales áreas decisionales que enfrenta el ejecutivo responsable de la gestión de marketing de una empresa y el efecto que tienen las nuevas tecnologías de la información sobre los procesos de marketing. This course takes an integral theoretical view of the marketing function as it relates to business management. Through case analysis, and guest speakers, students will gain an understanding of the major decisions faced by marketing executives and the effects of new information technologies on the marketing process.  (MKT300)

Presenta conceptos y métodos básicos empleados en el desarrollo y evaluación del plan de marketing. Los alumnos aprenderán el rol de marketing en un mercado crecientemente competitivo, la investigación de mercado, la conducta del consumidor, el planeamiento estratégico, la proyección, la segmentación de mercados, el posicionamiento, el diseño de producto, la fijación de precios y la distribución. Provides basic concepts and methods used in the development and evaluation of a marketing plan. Students will learn about the role of marketing in an increasingly competitive market, market research, consumer behavior, strategic planning, forecasting, market segmentation, positioning, targeting, product design, pricing, and distribution. (Note: This course offered at Universidad Diego Portales. Not open to SU Management Majors).